How do you pay your marketing or advertising agency? Do you pay an agreed fee according to the work undertaken or are you charged commission? Read our thoughts.
While any marketing activity is a risk, the work done in the background beforehand is what determines whether it is a risk that is likely to succeed or not.
It is all too easy to become blinkered with your marketing.
By this I mean communicating about what you think is important rather than what’s actually motivating for your customers.
I recently read an article in Marketing Week referring to a CMO study highlighting what functions marketing departments lead in companies… they shocked me.