Marketing is a Risk – Discuss!

While any marketing activity is a risk, the work done in the background beforehand is what determines whether it is a risk that is likely to succeed or not.

Is your marketing truly customer focused?

It is all too easy to become blinkered with your marketing.
By this I mean communicating about what you think is important rather than what’s actually motivating for your customers.

What is Marketing?

I recently read an article in Marketing Week referring to a CMO study highlighting what functions marketing departments lead in companies… they shocked me.