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Which comes first – the marketing or the brand?
Every now and then I see a little spat on LinkedIn with marketing and branding people declaring why their job is the more important. Every
The Commission Debate – How do you pay your marketing company?
How do you pay your marketing or advertising agency? Do you pay an agreed fee according to the work undertaken or are you charged commission? Read our thoughts.
Marketing is a Risk – Discuss!
While any marketing activity is a risk, the work done in the background beforehand is what determines whether it is a risk that is likely to succeed or not.
Is your marketing truly customer focused?
It is all too easy to become blinkered with your marketing.
By this I mean communicating about what you think is important rather than what’s actually motivating for your customers.
What is Marketing?
I recently read an article in Marketing Week referring to a CMO study highlighting what functions marketing departments lead in companies… they shocked me.
Is Covid-19 a valid excuse for poor service?
It’s a tricky time for business as we all know. Teams are split up, people are working from home or operating with reduced numbers on site, but is this an excuse for poor service?
Remember your customers are people too…
Some companies seem to have forgotten the one thing that should always be at the forefront of their mind – the customer.
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