Every now and then I see a little spat on LinkedIn with marketing and branding people declaring why their job is the more important. Every time I see those kind of articles my heart sinks a little, as it seems to me that by pitting marketing Vs branding it somehow denigrates the importance of both. […]
How do you pay your marketing or advertising agency? Do you pay an agreed fee according to the work undertaken or are you charged commission? Read our thoughts.
While any marketing activity is a risk, the work done in the background beforehand is what determines whether it is a risk that is likely to succeed or not.