Which comes first – the marketing or the brand?

Which comes first - the marketing or the brand?

Every now and then I see a little spat on LinkedIn with marketing and branding people declaring why their job is the more important. Every time I see those kind of articles my heart sinks a little, as it seems to me that by pitting marketing Vs branding it somehow denigrates the importance of both. […]

Marketing is a Risk – Discuss!

While any marketing activity is a risk, the work done in the background beforehand is what determines whether it is a risk that is likely to succeed or not.