Is your marketing truly customer focused?

It is all too easy to become blinkered with your marketing.
By this I mean communicating about what you think is important rather than what’s actually motivating for your customers.

What is Marketing?

I recently read an article in Marketing Week referring to a CMO study highlighting what functions marketing departments lead in companies… they shocked me.

Is Covid-19 a valid excuse for poor service?

It’s a tricky time for business as we all know. Teams are split up, people are working from home or operating with reduced numbers on site, but is this an excuse for poor service?