Blogs on Marketing Strategy

9th Jun 2020 - by Nicki Banks in Marketing Strategy.
Sounds like a simple question, but marketing seems to be defined differently depending on who you speak to. My personal view is that Marketing needs to sit at the centre of any business and this blog explains why.
13th Jan 2016 - by Nicki Banks in Marketing Plan, Marketing Strategy.
It's the beginning of the year and you're aware you should be planning your marketing activities for the next year. But where do you start?
18th Dec 2015 - by Nicki Banks in Marketing Strategy, Targeting.
Do you always write briefs for any companies you work with on marketing activities from design to social media? In this blog I take a look at why briefs are so important, and what kind of thing you should be including.
3rd Jun 2013 - by Nicki Banks in Marketing Strategy, Marketing Plan.
One of the things I commonly hear is 'I haven't got any money to spend on marketing' or 'I need to wait until I'm making money before I invest in marketing'. This perhaps stems from the fact that people have advertising in their head when they think about marketing and this is just a tiny part of the marketing mix. My view is that marketing should be at the very heart of a business and hence a company can't afford to not at least invest time in thinking about their marketing.
3rd May 2013 - by Nicki Banks in Targeting, Marketing Strategy.
Having a tightly defined target market will help you gain more of the right customers for less investment - find out why

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