Blogs on Marketing Strategy
Sounds like a simple question, but marketing seems to be defined differently depending on who you speak to. My personal view is that Marketing needs to sit at the centre of any business and this blog explains why.
It's the beginning of the year and you're aware you should be planning your marketing activities for the next year. But where do you start?
Do you always write briefs for any companies you work with on marketing activities from design to social media? In this blog I take a look at why briefs are so important, and what kind of thing you should be including.
One of the things I commonly hear is 'I haven't got any money to spend on marketing' or 'I need to wait until I'm making money before I invest in marketing'.
This perhaps stems from the fact that people have advertising in their head when they think about marketing and this is just a tiny part of the marketing mix.
My view is that marketing should be at the very heart of a business and hence a company can't afford to not at least invest time in thinking about their marketing.
Having a tightly defined target market will help you gain more of the right customers for less investment - find out why