Blogs on Marketing Mix

3rd Jun 2013 - by Nicki Banks in Strategy, Targeting, Marketing Plan, Marketing Mix.
One of the things I commonly hear is 'I haven't got any money to spend on marketing' or 'I need to wait until I'm making money before I invest in marketing'. This perhaps stems from the fact that people have advertising in their head when they think about marketing and this is just a tiny part of the marketing mix. My view is that marketing should be at the very heart of a business and hence a company can't afford to not at least invest time in thinking about their marketing.

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