Blogs on Strategy

18th Dec 2015 - by Nicki Banks in Strategy, Targeting.
Do you always write briefs for any companies you work with on marketing activities from design to social media? In this blog I take a look at why briefs are so important, and what kind of thing you should be including.
3rd Jun 2013 - by Nicki Banks in Strategy, Targeting, Marketing Plan, Marketing Mix.
One of the things I commonly hear is 'I haven't got any money to spend on marketing' or 'I need to wait until I'm making money before I invest in marketing'. This perhaps stems from the fact that people have advertising in their head when they think about marketing and this is just a tiny part of the marketing mix. My view is that marketing should be at the very heart of a business and hence a company can't afford to not at least invest time in thinking about their marketing.
3rd May 2013 - by Nicki Banks in Targeting, Strategy.
Having a tightly defined target market will help you gain more of the right customers for less investment - find out why

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