Blogs on Marketing Plan

13th Jan 2016 - by Nicki Banks in Marketing Plan, Marketing Strategy.
It's the beginning of the year and you're aware you should be planning your marketing activities for the next year. But where do you start?
3rd Jun 2013 - by Nicki Banks in Marketing Strategy, Marketing Plan.
One of the things I commonly hear is 'I haven't got any money to spend on marketing' or 'I need to wait until I'm making money before I invest in marketing'. This perhaps stems from the fact that people have advertising in their head when they think about marketing and this is just a tiny part of the marketing mix. My view is that marketing should be at the very heart of a business and hence a company can't afford to not at least invest time in thinking about their marketing.

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